ABC News App

This spot is a great example of how to merge two worlds. We were able to create an animation that is half how-to guide and half information piece.

The animation has the right mix of fun, bouncy movement, and walkthroughs that makes it a great promo for a news app.

Alas, how quickly small details date the promo - from the choice of phone model, to the news story thumbs. Revisions anyone? 

Agency: ABC Made
Client: ABC News
Creative Director: Diana Costantini
Producer: Adam Leonard
Design and Animation: Simon McKenzie